Airtel: How to build strong connections with your customer1. Getting the “JINGLES” right! Airtel has been particularly creative and intelligent with its “Jingles.” Always believing in putting a…Feb 22, 2022Feb 22, 2022
Marketing Lessons from Mondelez in 2021In this article we’ll be covering three quirky marketing activities from the last year which proves that Mondelez is indeed a frontrunner…Jan 9, 2022Jan 9, 2022
An Evening with Philip Kotler — Lessons Worth a LifetimeNot many can argue that marketing is one field that is continuously evolving, and more so with the advent of the internet and social media…Mar 6, 2021Mar 6, 2021
IKEA: The Graveyard of RelationshipsIKEA’s story of success is primarily based on how keeps its costs low compared to competitors selling very similar products. One of the…Feb 20, 2021Feb 20, 2021
The Saga of Unconventional Indian Ads — Does Quirky Humour Really Help Sell Products?One of the brands that has received massive viral attention over the past few months has been Cred. Its unique and unconventional brand…Jan 30, 2021Jan 30, 2021
Indian Advertisements and Family AssociationsMost Indian advertising is about relationships, especially family ties. This phenomenon is uniquely Indian. This kind of advertising isn’t…Jan 1, 2021Jan 1, 2021
How memes affect brand engagement and behavioral perspective of buyers?A brand is more than a logo or a set of colors and it’s so much more than just a cover photo. A brand is how you make your customers feel…Dec 7, 2020Dec 7, 2020
